FISKER INC. is a highly innovative Electric Car company founded by Henrik Fisker.

I was directly hired by FISKER INC.’S CEO to develop an out-of-the-box brand strategy and narrative that captured FISKER’S innovation, with a specific focus on showcasing the FISKER OCEAN’S Southern California lifestyle.

It was truly an honor to lead the FISKER team through this process and to collaborate closely with Henrik Fisker himself. Everyone at FISKER INC was deeply passionate about making a positive difference by creating ethical and environmentally responsible electric vehicles. In addition to working with the creative and marketing teams on their brand story and strategy, I had the privilege of creating their inaugural brand book and guidelines.

I’ve thoroughly enjoyed seeing this strategy come to life and being implemented in their campaigns, on their website, and even in their vehicle designs.