RITUEL is a luxurious 20-acre wellness retreat and nature refuge, offering private transformative getaways, nestled high in the Santa Monica Mountains.

I play a pivotal role as the Brand Director, working closely with founder Eve Gaines to establish this highly regarded wellness brand. My responsibilities encompass ongoing strategy development, including branding, marketing, and product offerings. I am also responsible for crafting Rituel's brand identity and all associated assets, such as the website and promotional materials. Additionally, I oversee brand partnerships, manage press relations, and orchestrate photoshoots. In my capacity, I direct programming and retreat production, as well as overseeing communications and marketing.

Rituel has achieved rapid success, earning a devoted celebrity following since its 2021 launch, even in the midst of the Covid pandemic. Our commitment to deep wellness programming and our exclusive, private setting sets us apart, providing an unrivaled experience.