ROOT FOODS CO. was founded by two passionate chefs on a mission to transform snacking. Their vision is beautifully captured here: 'Root Foods are unexpectedly delicious, craveable snacks made from vibrant, natural vegetables, as virtuous as they are indulgent.'

I was brought on board by Root Foods' exceptionally talented Creative Director to facilitate a brand story workshop with their team in preparation for their launch. During our session, I guided them through my brand story and strategy framework, helping them discover their 'why' and how to connect their story and passion with their audience. We also defined their tone of voice and crafted a compelling brand narrative that resonates quickly and easily with their audience.

It’s been a rewarding journey to witness their growth + success.