EMBODIED BRANDING

I just wanted to say a quick hello so you can put a face to the voice since I'll be using screen share presentations…

Discover what embodied branding means and why creating deep, visceral connections is crucial.

The importance of understanding your audience’s needs, motivations, and subconscious triggers.

Defining your target audience demographics and creating your pin profile.

Embed your brand ethos into your messaging through intentional touch-points and interactions.

Embedding your values into your messaging to spark an emotional connection.

Your brand’s Point Of View is the heart of your brand's presence—it’s the essence of what you stand for.

Creating your brand pillars through the lens of values + emotional connection.

Intro messaging that lands even when you only have 15 seconds to make an impactful first impression.

Defining your brand’s Tone of Voice. Your brand voice is about projecting your brand's personality. A tone layers in your brand’s values.

The importance of intentional visual communication and how it impacts the subconscious.

Compiling visual inspiration is a key step in defining your embodied brand’s visual direction.

Defining your visual guidelines.

Learn how sensory branding creates an immersive brand experience resulting in a deeper brand connection.

Mapping out how to incorporate immersive + sensorial elements into your brand experience.

In this final module, we will be starting the process of a self-audit and the integration of all the work you’ve done!

This final lesson is all about the holistic integration of all the components you have worked on throughout the course.