Aligned marketing that drives sustainable growth and high conversions is all about aligning your strategies with your team’s strengths, resources, and target market. In this course, you'll learn how to build a marketing strategy that is in true alignment with you and your business. Through assessments, data audits, market research, and strategic planning, you'll learn how to allocate your resources wisely, amplify your audience, and focus on the efforts that effectively drive growth.

We’ll explore the importance of strategic research, how to create an effective marketing system, and why applying the embodied branding principles from the first course is essential for long-term success.

What You’ll Learn:

Module 1: Alignment Intake: Assessing Skills, Budget, and Resources
By starting with an internal assessment, you'll create marketing strategies that are both realistic and effective. We’ll begin by evaluating the skills and resources of you and or your team, the budget you have, and your current offerings. This module is all about aligning your internal capacities with your marketing efforts to avoid burnout and ensure efficiency.

Module 2: Data Audit: Insights from Your Current Marketing Efforts
Reviewing the data from your existing marketing activities is key to understanding what’s working and where improvements are needed. In this module, we’ll pull data from past campaigns, website analytics, and customer feedback to get a clear picture of what’s performing well and where you might be wasting resources. We’ll use this information to inform your next steps.

Module 3: Market Research: Understanding Economic Trends
In today’s market, consumers are empowered, taking more time to make decisions and being selective about where they invest. We’ll explore the current economic climate and buyer behaviors, helping you understand how external trends can affect your marketing strategy. You’ll learn how to align your messaging with what’s happening in the world around you.

Module 4: The 80/20 Rule #1: Amplifying Your Audience
In my experience, focusing the bulk of your marketing efforts on growing your audience is crucial. This module introduces the 80/20 rule: dedicating 80% of your efforts to audience growth while 20% targets your current customer base. You’ll learn how to strike the right balance to build a sustainable and engaged community around your brand.

Module 5: The 80/20 Rule #2: Maximizing Sales Efficiency
Often, only a small portion of your marketing efforts drive the majority of your results. This module dives into analyzing which activities bring in the most sales and how to shift focus to maximize your marketing efficiency. You’ll learn to identify the top 20% of your efforts and use that to inform future decisions, while scaling back on the less effective 80%.

Module 6: Choosing Your Marketing Channels
Choosing the right marketing channels for your brand is essential to reaching your target audience. This module helps you assess which channels are most effective for your business, customers, and resources. Whether it’s social media, email, or in-person events, you’ll learn how to prioritize channels that align with your goals and your team’s capabilities.

Module 7: Creating Your Content Wheel
Consistent and aligned content creation is key to successful marketing. We’ll explore how to apply your embodied brand strategy and create a content wheel—a system that helps you maintain regular, cohesive content across your chosen channels. This module focuses on developing a sustainable process for content creation that reflects your brand’s values.

Module 8: Creating Your Marketing Calendar/Schedule
A solid marketing schedule helps ensure consistency without overwhelm. In this module, you’ll learn how to build a realistic and manageable marketing calendar that incorporates your content wheel. The goal is to create a flexible, yet structured schedule that supports long-term growth.

By the End of This Course:

You’ll have a customized marketing strategy aligned with your resources, values, and target market. You’ll know how to assess data, understand current market trends, and focus your efforts on the most effective channels and activities. With a clear marketing strategy, you’ll be equipped to move forward confidently and with ease.

INTRODCUTORY OFFER: $47 or Bundle all 3 for $111 | This course is coming soon!! If you would like to be notified as to when it’s available please sign up below.

Please note: I also offer 1:1 business audits and strategy containers. While these virtual courses are designed to provide solid insights and actionable knowledge that can easily be applied regardless of what stage your business is at, working together 1:1 gives you a completely customized experience that’s all about attending to your specific needs and goals.