Authentic Sales: Cultivating Genuine Connections + Deconditioning from the hard sell
The idea of sales can often give us the icks. I believe this stems from having experienced slimy or manipulative sales tactics that feel out of alignment, off, or downright like BS. What’s being taught in the realm of sales often feels outdated and rooted in hard-sell techniques, which for me, and many of my clients, does NOT resonate and certainly doesn’t feel authentic.
EMBODIED BRANDING- Tapping into the Subconscious
Branding today isn't just about basic identity—it's about creating deep, visceral connections that linger in the mind. Embodied branding reaches the subconscious, where 70% of purchasing decisions are made. By weaving physical, emotional, and sensory experiences into your brand's fabric, you’ll resonate more authentically and powerfully.
CULTIVATING BALANCE: A Guide to Integrating Your Masculine+ Feminine Energy
In the cold sterility of my new “East/West” Doctor’s office, her warm smile was a stark contrast. “Yes, too much Yang energy…” she repeated gently. The terminology was familiar, but the concept was unsettling. Could my health woes really be tied to an excess of masculine energy?
PERSEVERANCE VS PIVOTING: Navigating Setbacks
Sometimes SH%T just doesn't go right! I like to believe that when significant setbacks occur, the universe might be orchestrating a grander, better plan, or perhaps there's a crucial lesson we need to grasp.
THE ALCHEMY OF SUCCESS- Invoking an aligned business
As I've journeyed over the years, nurturing brands and guiding aligned business growth, I've crystallized my learnings into three pivotal pillars for cultivating a business that's not just thriving, but deeply aligned and sustainable.
GROWTH OVER PERFECTION!
In a yoga class recently, the instructor reminded us that it’s about ‘growth’ rather than perfection.
HARNESSING YOUR FLOW STATE: 5 Simple Practices
Over the years, a profound truth has become increasingly clear to me: that elusive state of flow may not be as elusive as we think. It can be harnessed from within, influencing our external reality. There are daily practices that can help us tap into this state